U.S. demand for industrial and institutional (I&I) cleaning chemicals is projected to increase 3.8% per year, approaching $10 billion in 2010. Value gains will be boosted by the increasing market presence of multifunctional cleaning chemicals offering sanitizing and other benefits, as well as reducing labor costs for janitorial and other cleaning operations. Volume growth will be much slower, due to greater use of concentrated cleaners and reduced usage rates for traditional high volume raw...